Alasdair S.

Co-founder and Chief Product Officer at Triptease

Karthik quickly established himself as the principal lead of our paid search marketing performance function and helped grow it substantially in the last 15 months. A large part of that decision was performance related (outperformed every existing campaign on all key metrics) but it didn't hurt that he's also such a pleasure to work with. Calmness personified. Kind, easy-going and a joy to collaborate with.

Since starting it's also fair to say Karthik brings a level of credibility and trustworthiness to his role that instils confidence in everyone who works with him. He represents Triptease with the utmost professionalism and integrity, and although under the surface he works for us on an agency basis, he very much feels like a natural extension of the team itself. We are very lucky to have benefited from his deep expertise and clear-sighted strategic vision.​​

Sue M.

Head of Marketing at Acal BFI

I first met Karthik when he joined the eCommerce Division at RS Components . His acute clarity of thinking, credible optimism for the Paid Search opportunity brought a huge amount of trusted expertise and experience to our team. Easy to work with, yet tenacious with the details and direction, Karthik's personal delivery and knowledge commanded senior attention. I had the opportunity to employ Karthik's company Mouseback to manage our European Paid Search programme for a number of years at Acal BFi - he clearly articulated what we need to do to be effective and his team helped and guided us through our programme. I would have no hesitation in recommending him.

Scott Fawcett

Divisional Managing Director at Essentra

I recruited Karthik to lead Online Acquisition Marketing at Electrocomponents. At the time this was a new role with somewhat unknown potential. Karthik grasped the opportunity and demonstrated the potential of online for new customer acquisition, especially search marketing. This led to a significant increase in paid search activity within a few months of him arriving. Within a year Online marketing became a major part of the groups marketing activities and budgets.- this would not have been possible without Karthiks knowledge, delivery and guidance. Karthik is a real expert in online acquisition marketing who has delivered significant results in client organisations. I would strongly recommend working with Karthik in this field and listening carefully to his advice.

David Lloyd –

General Manager at UK, Netherlands & Nordics at Alibaba Group

Karthik has a tremendous depth of knowledge around eCommerce, and is particularly skilful in how he uses paid and natural search to drive profitable increases in revenue for his employer. He's also a very friendly and entertaining guy, who's a pleasure to work with. What really impresses me about Karthik is how he can draw out crucial details and see the big picture while juggling so much information. The online world is data-rich and it's all too easy to get bogged down in detail, so to be able to understand that detail entirely while also thinking strategically is a rare asset.

Kevin Thompson

VP Exclusive Brands at Rubix

Karhik is one of the most experienced SEO and SEM experts I have had the pleaseure of working with. Whilst he maintains a mastery of this art he is also able to demistify the subject and commnunicate the value of investments made in good commercial language.